Anamoul Rouf, Product Designer, UX Designer, User Centered Product Designer, User Experience Designer, Human Experience Designer, Problem Solver, Researcher, AR & VR Enthusiast, Dhaka, Bangladesh

Sick.org is a nationwide digital care platform aiming to make healthcare simple and accessible. It provides telemedicine services and at-home COVID-19 testing, tackling the gaps in affordable, convenient healthcare, especially during the pandemic.

Sick.ORG: Simplify Patient Communications

Product:

A Mobile-First Health Care Platform for Sick.org Users

Timeline:

August 2022 – January 2023

My Role:

UX Research, UI/UX Design

Tools:

Figma, FigJam, Notion.

Platform:

Mobile & Web application.

Team Collaboration:

Product, Support, and Tech.

Product Designers:

Anamoul Rouf

& Abdullah Noman

Background

Sick.org is a nationwide digital care platform aiming to make healthcare simple and accessible. It provides telemedicine services and at-home COVID-19 testing, tackling the gaps in affordable, convenient healthcare, especially during the pandemic. The goal? Bring care directly to users in a way that’s easy, affordable, and effective.

Problem

Accessing affordable and convenient healthcare has always been a challenge, but the COVID-19 pandemic amplified these difficulties, leaving many individuals and families struggling to find safe and accessible options for their health needs.

Goal

Create a platform that provides direct access to telemedicine and COVID-19 testing, ensuring affordability, convenience, and a user-friendly experience for individuals with diverse healthcare needs.

My Role

As a Product Designer, I contributed to product scoping, user flows, wireframes, prototypes, and usability testing. I also conducted user research, facilitated workshops, and turned insights into actionable designs, ensuring the platform met user needs.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Design Process

The design process for Sick.org's digital care platform includes research to understand user needs, ideation to generate ideas, and prototyping to test and validate design concepts.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Understanding the Problem

Research

The team conducted user interviews and market analysis to uncover the main pain points and opportunities, laying the groundwork for informed design solutions.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Crafting Solutions

Ideation

Ideas were brainstormed and mapped, focusing on addressing user needs effectively.

Iteration

Wireframes and mockups were created in Figma to visually represent the platform and test early concepts with stakeholders or users.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Testing and Refinement

User Testing

Prototypes were tested with target users to observe interactions and gather feedback, ensuring the designs resonated with real-world scenarios.

Prototyping

Feedback from testing was used to refine and improve the designs, leading to a high-fidelity prototype that matched user expectations.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Bringing the Vision to Life

Implementation

Collaboration with the development team ensured the final product stayed true to the design specifications and met user needs.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Key Design Decisions

The design decisions for Sick.org's digital care platform focused on creating a user-friendly and accessible interface that makes it easy for users to access high-quality healthcare services from the comfort of their homes.

We had a significant positive impact on the business and the health outcomes and satisfaction of users. The platform has helped improve access to healthcare services and reduce costs while providing users with a convenient and user-friendly experience.

Simple Navigation

By streamlining the interface, users can quickly find what they need, reducing frustration and improving the overall experience. Simplicity is key to retaining users and encouraging them to utilize the services consistently.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Clear Language

Ensures that users, regardless of their familiarity with medical terms, can easily understand the information and navigate the platform. This is crucial in a healthcare setting where clarity can directly impact user outcomes.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Consistency

Maintaining a unified design across the app and website fosters trust and makes it easier for users to switch between platforms without confusion.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Accessibility

Features like high-contrast text and alt text accommodate users with disabilities, ensuring inclusivity. This not only complies with accessibility standards but also demonstrates a commitment to serving all users equally.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Personalization

Tailoring the user experience based on health history and preferences makes the platform feel intuitive and relevant, enhancing user satisfaction and engagement.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Key Design Decisions

Sick.org's platforms are designed to be clean, modern, and highly legible, with a focus on readability and accessibility. Sick.org's design system is based on the Atomic Design methodology, which breaks down the design elements into smaller, more manageable components. This approach allows for greater flexibility, consistency, and scalability in the design process.

The color palettes are designed to be clean, modern, and calming, with a focus on conveying trust, safety, and wellbeing. The primary colors are navy blue and yellow. The typefaces used are sans-serif fonts, which are simple, geometric, and easy to read on digital screens.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Unified Branding

This refers to harmonizing the design of both the app and website. It ensures that users transitioning between the two platforms experience consistency in visual elements, functionality, and branding, building trust and recognition.

Optimized Home Screen

This update aimed to streamline the user experience by focusing on essential features. By eliminating unnecessary elements and prioritizing core functionalities, the home screen becomes more intuitive and user-friendly, reducing friction in accessing key services.

Workd Web App Case Study by Anamoul Rouf, Product Designer

A/B Testing

Testing six landing page designs allowed the team to experiment with different layouts, messages, and design elements. The winning design significantly improved critical metrics like user engagement, sign-ups, and reduced bounce rates, demonstrating data-driven design choices.

Each point highlights strategic efforts to enhance user experience, engagement, and the overall impact of the platform. These efforts show how thoughtful design and testing can drive tangible improvements in a product.

Final Product

The result was a user-friendly, mobile-first platform that empowers users to manage their health effortlessly. By focusing on clarity, accessibility, and personalization, Sick.org delivers a seamless healthcare experience, helping users stay healthier and more in control.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Thank you :)

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Services I Also Provide

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Product Design Consultation

Product Design Consultation

I offer comprehensive consultation services to understand the business goals, target audience, and product requirements.

Web Application Design

Web Application Design

I design web applications that deliver a seamless user experience across different browsers and devices.

Mobile Apps Design

Mobile Apps Design

I design native and cross-platform mobile apps for iOS and Android devices, catering to diverse user preferences and device capabilities.

User Experience (UX) Design

User Experience (UX) Design

My UX design process focuses on creating intuitive and seamless user experiences across all platforms.

User Interface (UI) Design

User Interface (UI) Design

I specialize in crafting visually appealing and engaging UI designs that align with the brand identity and user preferences.

Prototyping and Testing

Prototyping and Testing

I help team to utilizes prototyping tools and user testing methodologies to identify usability issues, improve navigation flows, and optimize user interactions.

Design System Development

Design System Development

The design systems include reusable UI components, typography guidelines, color palettes, and design patterns to streamline the development process.

Responsive Website Design

Responsive Website Design

I design responsive and adaptive websites that adapt seamlessly to various screen sizes and devices, providing users with a consistent experience.

Let's Work Together!

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About Myself

I'm a multi-disciplinary user-centered Product Designer with over 8 years of experience. I am driven by curiosity to know the users' needs, design solutions by building bridges between the users and business through technology.

Download my Resume and Offline Portfolio in PDF.

Offline Portfilio 🗂 Download Resume 📥
I'm a multi-disciplinary user-centered Product Designer with over 8 years of experience. I am driven by curiosity to know the users' needs, design solutions by building bridges between the users and business through technology