Key Design Points
Sick.org's platforms are designed to be clean, modern, and highly legible, with a focus on readability and accessibility. Sick.org's design system is based on the Atomic Design methodology, which breaks down the design elements into smaller, more manageable components. This approach allows for greater flexibility, consistency, and scalability in the design process.
The color palettes are designed to be clean, modern, and calming, with a focus on conveying trust, safety, and wellbeing. The primary colors are navy blue and yellow. The typefaces used are sans-serif fonts, which are simple, geometric, and easy to read on digital screens.
Unified Branding
This refers to harmonizing the design of both the app and website. It ensures that users transitioning between the two platforms experience consistency in visual elements, functionality, and branding, building trust and recognition.
Optimized Home Screen
This update aimed to streamline the user experience by focusing on essential features. By eliminating unnecessary elements and prioritizing core functionalities, the home screen becomes more intuitive and user-friendly, reducing friction in accessing key services.
A/B Testing
Testing six landing page designs allowed the team to experiment with different layouts, messages, and design elements. The winning design significantly improved critical metrics like user engagement, sign-ups, and reduced bounce rates, demonstrating data-driven design choices.
Each point highlights strategic efforts to enhance user experience, engagement, and the overall impact of the platform. These efforts show how thoughtful design and testing can drive tangible improvements in a product.
