Anamoul Rouf, Product Designer, UX Designer, User Centered Product Designer, User Experience Designer, Human Experience Designer, Problem Solver, Researcher, AR & VR Enthusiast, Dhaka, Bangladesh

AirQI provides real-time and forecast air pollution and weather data. Our main challenge is to design a hybrid app that provides an intuitive customize experience to its users.

Redefine the ad network experience for Advertiser & Publisher

Product:

G&R Dashboard Wireframe Design

Timeline:

Janurary 2021 – March 2021

My Role:

UX Research, UI/UX Design

Tools:

Figma, FigJam, Notion.

Platform:

Web App.

Team Collaboration:

Product, Marketing & Customer Support, and Tech.

Background

G&R Ad Network is a platform of advertisment network. It has type of customers- advertiesers and publishers. I was requested to help G&R Product team to design a mid-fidality wireframe.

Goal

  • Design more friendly and simple user journey flow.

  • Get more efficient, functional, and scalable web app.

Design Challenge

The G&R team planned to restructure and redesign the existing platform for their customers. Our challenges was to define the user role, and to design functional, simple, intuitive, innovative, easy to use, user-friendly, and frictionless wireframes.

  • It has to be easily used by non-tech people.

  • Users can easily navigate through the web app.

  • Users with multiple role can easily switch their respective dashboard.

  • Users can easily launch campaign and track its progress.

G&R Web App Case Study by Anamoul Rouf, Product Designer

The UX Process

Design Thinking & Lean UX Design

It is always challenging to select an efficient, sustainable, and flexible design process when we had very limited time and resources. I had selected the approach to the Lean UX process. It is an iterative process with three simple steps.

  • Think

  • Make

  • Check

...and keep repeating the steaps.

G&R Web App Case Study by Anamoul Rouf, Product Designer

The Discovery

I have no ideas about the ad network industry!

It is crucial to understand the end goal from users and business perspectives. So I started seeking answers to my questions.

  • What does the product do?

  • What are the business goals?

  • Who is the audience? How they are related to it?

  • Where they live, what they think, like & do?

  • Why/How often do they use it?

  • Do there are simillar products in market? How their users are using the services?

G&R Web App Case Study by Anamoul Rouf, Product Designer

The Findings

We started with UX Audit in the existing system

To gain an insight, we explored the existing user journey to find the ux problems.

  • There are 2 types of user roles in the system - Advertisers and Publishers.
  • A customer can have one role in system. A customer can also have both roles if it is permited from System Admin.
  • Only the G&R authority will have the System Admin access.
  • The customers who have the both roles, It is hard and confusing for them to do all the activities of both roles. Examples - switching user role, generate and export custom reporting, getting live data and forcast, using publisher credits to launch ad in advertiser dashboard.
G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer

Wireframing & Prototyping

We created digital wireframes and built a low-fidelity prototype. Also, we conducted a series of sessions for usability testing.

The following steps were to sketch wireframes based on the user flow maps and built the flow and low-fidelity prototype for a series of testing sessions.

Explore the Wirefreame Screens
G&R Web App Case Study by Anamoul Rouf, Product Designer

Testing

User Interface Design

We invited some focus group users for testing sessions.

  • Creating wireframes helped me to visualize the ideas and gave us the basic structure for how users would use the app.
  • When creating these wireframes, we kept the user needs from the earlier findings and research in mind.
  • We have done several testing sessions with a close group of users.
G&R Web App Case Study by Anamoul Rouf, Product Designer

Refine & Handover

Based on the usability testing sessions, we refined and updated the Wireframes.

We created deliverables for the handover. I maintained continuous communication with the team during the development period.

  • Prepared design documentations.

  • Write user stories.

  • Maintained a close communication with the team.

  • Unit testing sessions with the demos.

G&R Web App Case Study by Anamoul Rouf, Product Designer

Validation & Future Iteration

It’s an one time project.

So, I don’t have the opportunity to measure the success of it.

G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer
G&R Web App Case Study by Anamoul Rouf, Product Designer

Thank you :)

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Services I Also Provide

Product Design Consultation

Product Design Consultation

I offer comprehensive consultation services to understand the business goals, target audience, and product requirements.

Web Application Design

Web Application Design

I design web applications that deliver a seamless user experience across different browsers and devices.

Mobile Apps Design

Mobile Apps Design

I design native and cross-platform mobile apps for iOS and Android devices, catering to diverse user preferences and device capabilities.

User Experience (UX) Design

User Experience (UX) Design

My UX design process focuses on creating intuitive and seamless user experiences across all platforms.

User Interface (UI) Design

User Interface (UI) Design

I specialize in crafting visually appealing and engaging UI designs that align with the brand identity and user preferences.

Prototyping and Testing

Prototyping and Testing

I help team to utilizes prototyping tools and user testing methodologies to identify usability issues, improve navigation flows, and optimize user interactions.

Design System Development

Design System Development

The design systems include reusable UI components, typography guidelines, color palettes, and design patterns to streamline the development process.

Responsive Website Design

Responsive Website Design

I design responsive and adaptive websites that adapt seamlessly to various screen sizes and devices, providing users with a consistent experience.

Let's Work Together!

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About Myself

I'm a multi-disciplinary user-centered Product Designer with over 8 years of experience. I am driven by curiosity to know the users' needs, design solutions by building bridges between the users and business through technology.

Download my Resume and Offline Portfolio in PDF.

I'm a multi-disciplinary user-centered Product Designer with over 8 years of experience. I am driven by curiosity to know the users' needs, design solutions by building bridges between the users and business through technology