Anamoul Rouf, Product Designer, UX Designer, User Centered Product Designer, User Experience Designer, Human Experience Designer, Problem Solver, Researcher, AR & VR Enthusiast, Dhaka, Bangladesh

The UX Process

Design Thinking & Lean UX Design

It is always challenging to select an efficient, sustainable, and flexible design process when we had very limited time and resources. I had selected the approach to the Lean UX process. It is an iterative process with three simple steps.

• Think

• Make

• Check

...and keep repeating the steaps.

The Discovery

I have no ideas about the ad network industry!

It is crucial to understand the end goal from users and business perspectives. So I started seeking answers to my questions.

• What does the product do?

• What are the business goals?

• Who is the audience? How they are related to it?

• Where they live, what they think, like & do?

• Why/How often do they use it?

• Do there are simillar products in market? How their users are using the services?

The Findings

We started with UX Audit in the existing system

To gain an insight, we explored the existing user journey to find the ux problems.

• There are 2 types of user roles in the system - Advertisers and Publishers.

• A customer can have one role in system. A customer can also have both roles if it is permited from System Admin.

• Only the G&R authority will have the System Admin access.

• The customers who have the both roles, It is hard and confusing for them to do all the activities of both roles. Examples - switching user role, generate and export custom reporting, getting live data and forcast, using publisher credits to launch ad in advertiser dashboard.

Wireframing & Prototyping

We created digital wireframes and built a low-fidelity prototype. Also, we conducted a series of sessions for usability testing.

The following steps were to sketch wireframes based on the user flow maps and built the flow and low-fidelity prototype for a series of testing sessions.

Explore the Wirefreame Screens

Testing

User Interface Design

We invited some focus group users for testing sessions.

• Creating wireframes helped me to visualize the ideas and gave us the basic structure for how users would use the app.

• When creating these wireframes, we kept the user needs from the earlier findings and research in mind.

• We have done several testing sessions with a close group of users.

Refine & Handover

Based on the usability testing sessions, we refined and updated the Wireframes.

We created deliverables for the handover. I maintained continuous communication with the team during the development period.

• Prepared design documentations.

• Write user stories.

• Maintained a close communication with the team.

• Unit testing sessions with the demos.

Validation & Future Iteration

It’s an one time project.

So, I don’t have the opportunity to measure the success of it.