Anamoul Rouf, Product Designer, UX Designer, User Centered Product Designer, User Experience Designer, Human Experience Designer, Problem Solver, Researcher, AR & VR Enthusiast, Dhaka, Bangladesh

Jobike is an app-based station less bicycle-sharing services, provides an eco-friendly solution for mobility and healthy lifestyles. The users can enjoy their ride by using Jo-Credit Balance and get recharege from only the nearest JoPoints.

A Solution for the Job Seekers to Connect with Opportunities

Product:

Workd Candidate Panel

Timeline:

March 2020 – May 2020

My Role:

UX Research, UI/UX Design

Tools:

Figma, FigJam, Notion.

Platform:

Web application.

Team Collaboration:

Product, Marketing, Support, and Tech.

Background

Workd is also a doorway to connecting job seekers with employers. Our main challenge is to design a portal that helps job seekers with career-changing opportunities.

Goal

  • Design a conversion-friendly user flow.

  • Get a more efficient, functional, and scalable job application process with more efficient, functional and scalable.

Outcome

  • The number job applications was increassed by 45%.

  • A job portal with more efficiency and functionality job search experience.

Design Challenge

Design Candidate Panel from Scratch

Our main challenge was to design a portal for the candidates, where they can explore new opportunities, apply for them, and get hired by the employer.

  • It has to be easily used by the non-tech people.

  • Candidates can get new relevant job posts notifications.

  • Candidates can get connected with the employer.

  • Candidates can go through the hiring process and also get hired by the employer.

Workd Web App Case Study by Anamoul Rouf, Product Designer

The UX Process

The Lean UX process to move forward

When we have minimal time and resources, selecting an efficient, sustainable, and flexible design process is always challenging. I have chosen the approach to the Lean UX process. It is an iterative process with three simple steps.

  • Think

  • Make

  • Check

...and keep repeating the steaps.

Workd Web App Case Study by Anamoul Rouf, Product Designer

The Discovery

The discovery phase was a quick, high‐intensity effort

The discovery phase was a quick, high‐intensity effort that allowed us to -

  • Define project goals and milestones

  • Audit the existing process faults

  • Review the existing solutions by other similar products

  • Understand business visions

  • Empathize the users' needs, behaviors, and pain‐points

  • Understand technological feasibility and constraints.

Here are three considerations that help me to understand and prioritize the issues.

  • How satisfying is the solution for users?

  • How well is this solution for users' problem solving and also good for business?

  • How challenging would it be to build from the technical feasibilities and limitations?

Workd Web App Case Study by Anamoul Rouf, Product Designer

The Findings

We visited Job Seekers and Employers

We have sessions with 10 job seekers and 3 employers. We also had brainstorming discussion sessions with our internal cross-functional team members. So what we found-

  • The job seekers used different platforms to apply for jobs but 75-80% time they don’t get a response.

  • It is a hassle to fill up a lot of input fields when applying for a job.

  • Uploading relevant attachments is time-consuming and very hassling for low-speed internet connectivity.

  • It is hard to reach the hiring team or company and also get informed on the hiring process.

  • The employers get the applications from different platforms and 80-85% time they get irrelevant candidates.

  • It hassles to sort out and organize the best candidates from a huge number of applicants. Also, automate the hiring process.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Research

The Competitive Analysis

I analyzed BDJobs, LinkedIn, Glassdoor, Indeed, and other popular hiring platforms. I analyzed their user journey flows, job application process and the hiring process.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Idation & Testing

Sketchs, Wireframing and Testing

The following steps were to sketch wireframes based on the user flow maps and built the flow and low-fidelity prototype for a series of testing sessions.

  • Creating wireframes helped me to visualize the ideas and gave us the basic structure for how users would use the app.

  • When creating these wireframes, we kept the user needs from the earlier findings and research in mind.

  • I have done several testing sessions with a close group of users.

Workd Web App Case Study by Anamoul Rouf, Product Designer

UI Design

User Interface Design

Before starting the UI design process, I always built a highly customizable design style guideline and reusable components.

  • I have designed a design style guideline and reusable components.

Exprience the UI Design Screens

Explore the UI Screens
Workd Web App Case Study by Anamoul Rouf, Product Designer

Testing & Validation

Usability Testing

The goal was to assess the app's overall usability and identify areas for improvements that could facilitate the completion of the tasks. The participants were given the same set of jobs.

Due to the NDA issue, I've only shared the information authorized by the authority.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Refine & Deploy

We refined and updated the design & deploy for development

Based on the usability testing sessions, we refined and updated the design. Then, we created deliverables for development handover. I maintained continuous communication with the developers during the development period.

After the successful deployment, it is time to collect feedback from the user.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Results & Future Iteration

We've monitored and measured the results for the first 6 months.

  • The number job applications success rate was increassed by 35%.

  • A job portal with more efficiency and functionality job search experience.

Workd Web App Case Study by Anamoul Rouf, Product Designer

Thank you :)

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Jobike is a bike sharing, on demand service, open to all. It is an innovative solution to public transportation whether commuting to universities or work.

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Services I Also Provide

Product Design Consultation

Product Design Consultation

I offer comprehensive consultation services to understand the business goals, target audience, and product requirements.

Web Application Design

Web Application Design

I design web applications that deliver a seamless user experience across different browsers and devices.

Mobile Apps Design

Mobile Apps Design

I design native and cross-platform mobile apps for iOS and Android devices, catering to diverse user preferences and device capabilities.

User Experience (UX) Design

User Experience (UX) Design

My UX design process focuses on creating intuitive and seamless user experiences across all platforms.

User Interface (UI) Design

User Interface (UI) Design

I specialize in crafting visually appealing and engaging UI designs that align with the brand identity and user preferences.

Prototyping and Testing

Prototyping and Testing

I help team to utilizes prototyping tools and user testing methodologies to identify usability issues, improve navigation flows, and optimize user interactions.

Design System Development

Design System Development

The design systems include reusable UI components, typography guidelines, color palettes, and design patterns to streamline the development process.

Responsive Website Design

Responsive Website Design

I design responsive and adaptive websites that adapt seamlessly to various screen sizes and devices, providing users with a consistent experience.

Let's Work Together!

Book a Schedule

About Myself

I'm a multi-disciplinary user-centered Product Designer with over 8 years of experience. I am driven by curiosity to know the users' needs, design solutions by building bridges between the users and business through technology.

Download my Resume and Offline Portfolio in PDF.

I'm a multi-disciplinary user-centered Product Designer with over 8 years of experience. I am driven by curiosity to know the users' needs, design solutions by building bridges between the users and business through technology