Anamoul Rouf, Product Designer, UX Designer, User Centered Product Designer, User Experience Designer, Human Experience Designer, Problem Solver, Researcher, AR & VR Enthusiast, Dhaka, Bangladesh

The UX Process

The Lean UX process to move forward

When we have minimal time and resources, selecting an efficient, sustainable, and flexible design process is always challenging. I have chosen the approach to the Lean UX process. It is an iterative process with three simple steps.

• Think

• Make

• Check

...and keep repeating the steaps.

The Discovery

The discovery phase was a quick, high‐intensity effort

The discovery phase was a quick, high‐intensity effort that allowed us to -

• Define project goals and milestones

• Audit the existing process faults

• Review the existing solutions by other similar products

• Understand business visions

• Empathize the users' needs, behaviors, and pain‐points

• Understand technological feasibility and constraints.

Here are three considerations that help me to understand and prioritize the issues.

• How satisfying is the solution for users?

• How well is this solution for users' problem solving and also good for business?

• How challenging would it be to build from the technical feasibilities and limitations?

The Findings

We visited Job Seekers and Employers

We have sessions with 10 job seekers and 3 employers. We also had brainstorming discussion sessions with our internal cross-functional team members. So what we found-

• The job seekers used different platforms to apply for jobs but 75-80% time they don’t get a response.

• It is a hassle to fill up a lot of input fields when applying for a job.

• Uploading relevant attachments is time-consuming and very hassling for low-speed internet connectivity.

• It is hard to reach the hiring team or company and also get informed on the hiring process.

• The employers get the applications from different platforms and 80-85% time they get irrelevant candidates.

• It hassles to sort out and organize the best candidates from a huge number of applicants. Also, automate the hiring process.

Research

The Competitive Analysis

I analyzed BDJobs, LinkedIn, Glassdoor, Indeed, and other popular hiring platforms. I analyzed their user journey flows, job application process and the hiring process.

Idation & Testing

Sketchs, Wireframing and Testing

The following steps were to sketch wireframes based on the user flow maps and built the flow and low-fidelity prototype for a series of testing sessions.

• Creating wireframes helped me to visualize the ideas and gave us the basic structure for how users would use the app.

• When creating these wireframes, we kept the user needs from the earlier findings and research in mind.

• I have done several testing sessions with a close group of users.

UI Design

User Interface Design

Before starting the UI design process, I always built a highly customizable design style guideline and reusable components.

• I have designed a design style guideline and reusable components.

Exprience the UI Design Screens

Explore the UI Screens

Testing & Validation

Usability Testing

The goal was to assess the app's overall usability and identify areas for improvements that could facilitate the completion of the tasks. The participants were given the same set of jobs.

Due to the NDA issue, I've only shared the information authorized by the authority.

Refine & Deploy

We refined and updated the design & deploy for development

Based on the usability testing sessions, we refined and updated the design. Then, we created deliverables for development handover. I maintained continuous communication with the developers during the development period.

After the successful deployment, it is time to collect feedback from the user.

Results & Future Iteration

We've monitored and measured the results for the first 6 months.

• The number job applications success rate was increassed by 35%.

• A job portal with more efficiency and functionality job search experience.

Thank you :)